Imagine, for a moment, that every company invested 1% of its profits back into the community. What kind of impact could we have? Back in 1988, when the Imagine Canada Caring Company program was created, this was just a bold dream, but now it is a reality for many organizations, including GSC.
We’re very proud to share that GSC is now officially certified as a Caring Company with Imagine Canada, a designation recognizing companies that contribute at least 1% of their pre-tax profit (or equivalent) to community impact. The Caring Company program is viewed as the gold standard for community investment in Canada and brings together companies that demonstrate excellence in corporate giving and corporate social responsibility.
And while the standard is 1%, GSC is committed to leading the way in social impact, which is why in 2020 we invested over 5% of our surplus in initiatives that supported our communities. This includes everything from signature programs focused on oral and mental health, such as our Community Foundation partnerships and the Green Door Project, all the way to local granting and our support for employee giving through matching and volunteer grants.
We are honoured to join the ranks of Caring Companies. For a deeper dive into how GSC invests in the health and well-being of our communities, take a look at our newly-released 2020 Social Impact Report.
Imagine Canada is a national, bilingual charitable organization that helps strengthen Canadian charities, nonprofits and social entrepreneurs so they can better fulfill their missions. In addition to the Caring Company Program, Imagine Canada also provides accreditation for charitable organizations and pioneers advocacy and research within the non-profit sector.