Signature Initiative
Turning Strategy to impact
GreenShield Cares employs a data-driven approach to identify and refine our signature initiatives, ensuring they create meaningful impact while aligning to our mission and business strategy.
This process starts by assessing the most pressing health needs of Canadians. We quantify the disease burden and evaluate its impact against our five priority population segments:
- Women
- Low-income workers
- Youth (aged 15-29)
- Racialized persons (including Black, Indigenous, People of Colour)
- 2SLGBTQIA+
To ensure we can have a strong, sustainable impact, we prioritize causes related to mental health, chronic disease management and essential medicines. By focusing on these areas, we can supplement our financial capacity with robust service capabilities, creating a meaningful difference in the lives of those we support.
how we support the communities we serve
Black MENTAL HEALTH
Sharing with others can help individuals open up about their own challenges. Through our partnership with Black Mental Health Canada, we co-created a group therapy program that reflects the diverse identities and experiences of Black women.
Read Sheryl’s story
indigenous mENTAL HEALTH
Noojimo focuses on early intervention, prevention and mental health education, helping Indigenous clients feel heard, seen, and supported throughout their healing journey. Through our partnership, Indigenous communities can access mental health support through a culturally safe lens.
Read Noojimo’s story
youTH MENTAL HEALTH
Canada is facing a youth mental health crisis, with young people experiencing mental illness and substance use disorders at higher rates than any other age group. Yet, despite this urgent need, young people continue to face significant barriers to care.
Read the story
A catalyst for change
GreenShield Oral Health program participant Shawn Radics wants to make a difference for others facing substance abuse disorder. His new smile is helping him share his story.
Read Shawn’s story
a dose of dignity
One million Canadians don’t have access to vital medications but rely on them to stay healthy. Nina Begg, a 54-year-old mother of four, is one of them. This is her story.
Read Nina’s story
learn about Our Initiatives
ESSENTIAL MEDICINES
We help Canadians without prescription drug coverage who depend on medication to remain healthy access vital medicines.
ORAL HEALTH
Over the past decade, we’ve played a critical role in filling the gaps in access to oral health care for equity-seeking Canadians.
MENTAL HEALTH
We design culturally appropriate mental health services and resources that reflect the diverse identities
CHRONIC DISEASE
Designed to adapt to the complexity of people’s lives, our program makes it easier to navigate health challenges.
