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2024 Impact Report
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Strategy
Signature Initiative

Turning Strategy to impact

GreenShield Cares employs a data-driven approach to identify and refine our signature initiatives, ensuring they create meaningful impact while aligning to our mission and business strategy.

This process starts by assessing the most pressing health needs of Canadians. We quantify the disease burden and evaluate its impact against our five priority population segments:  

  • Women
  • Low-income workers
  • Youth (aged 15-29)
  • Racialized persons (including Black, Indigenous, People of Colour)
  • 2SLGBTQIA+

To ensure we can have a strong, sustainable impact, we prioritize causes related to mental health, chronic disease management and essential medicines.  By focusing on these areas, we can supplement our financial capacity with robust service capabilities, creating a meaningful difference in the lives of those we support.

how we support the communities we serve

Black MENTAL HEALTH

Sharing with others can help individuals open up about their own challenges. Through our partnership with Black Mental Health Canada, we co-created a group therapy program that reflects the diverse identities and experiences of Black women. 

Read Sheryl’s story
indigenous mENTAL HEALTH

Noojimo focuses on early intervention, prevention and mental health education, helping Indigenous clients feel heard, seen, and supported throughout their healing journey. Through our partnership, Indigenous communities can access mental health support through a culturally safe lens.

Read Noojimo’s story
youTH MENTAL HEALTH

Canada is facing a youth mental health crisis, with young people experiencing mental illness and substance use disorders at higher rates than any other age group. Yet, despite this urgent need, young people continue to face significant barriers to care.

Read the story
A catalyst for change

GreenShield Oral Health program participant Shawn Radics wants to make a difference for others facing substance abuse disorder. His new smile is helping him share his story.

Read Shawn’s story
a dose of dignity

One million Canadians don’t have access to vital medications but rely on them to stay healthy. Nina Begg, a 54-year-old mother of four, is one of them. This is her story.

Read Nina’s story

learn about Our Initiatives

ESSENTIAL MEDICINES
We help Canadians without prescription drug coverage who depend on medication to remain healthy access vital medicines.
See the impact
ORAL HEALTH
Over the past decade, we’ve played a critical role in filling the gaps in access to oral health care for equity-seeking Canadians.
See the impact
MENTAL HEALTH
We design culturally appropriate mental health services and resources that reflect the diverse identities 
See the impact
CHRONIC DISEASE
Designed to adapt to the complexity of people’s lives, our program makes it easier to navigate health challenges.
See the impact
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We wish to acknowledge the traditional, ancestral, and unceded territories where GreenShield employees, clients and partners gather across Canada. Our head office is located in Windsor, which is the traditional territory of the Three Fires Confederacy of First Nations, which includes the Ojibwa, the Odawa, and the Potawatomie. GreenShield honours all First Nations, Inuit, and Métis peoples and their valuable past and present contributions to this land and the benefits it provides us all.

GreenShield is committed to inclusivity and providing accessible information and communications. Please contact us if you require an accessible communication format or support to use this site, or if you have any feedback on how we can make this site more accessible for persons with disabilities.

™/® Trademarks of Green Shield Canada. © 2024
GreenShield is comprised of three non-profit entities: Green Shield Canada (GSC), Green Shield Association (GSA) and Green Shield Canada Foundation (GSCF), and GSA’s wholly owned subsidiaries, including Green Shield Health Inc. and Green Shield Administration Inc.

We wish to acknowledge the traditional, ancestral, and unceded territories where GreenShield employees, clients and partners gather across Canada. Our head office is located in Windsor, which is the traditional territory of the Three Fires Confederacy of First Nations, which includes the Ojibwa, the Odawa, and the Potawatomie. GreenShield honours all First Nations, Inuit and Metis peoples and their valuable past and present contributions to this land and the benefits it provides us all.

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GreenShield is committed to inclusivity and providing accessible information and communications. If you require an accessible communication format or support to use this site, or if you have any feedback on how we can make this site more accessible for persons with disabilities, please click here or contact customer.service@greenshield.ca.

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™/® Trademarks of GreenShield. All rights reserved. *Used under license. © 2025

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GreenShield means, collectively, Green Shield Association and Green Shield Holdings Inc., which houses our insurance, health, adjudication, and benefits administration businesses, including Green Shield Canada Insurance (GSCI), Green Shield Health Inc., Green Shield Adjudication Inc. and Green Shield Administration Inc. Green Shield Holdings Inc. is a wholly owned subsidiary of the non-profit Green Shield Association.

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