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Essential Medicines
Signature Initiative

a dose of diginity

One million Canadians don’t have access to vital medications. This is Nina’s story.

When Nina Begg and her husband moved from the Greater Toronto Area to the quiet hamlet of Lebanon, Ont., they purchased a generous piece of land to grow their own produce. 

The 54-year-old mother of four was looking forward to a fresh start: growing hot peppers with her husband, who had launched his own business selling homemade hot sauce. Nina was excited about starting a new customer service job that paid better than her previous role and offered a decent benefits plan. 

Life was good. Then, just a few short years into Nina’s fresh start, she hit her head and suffered a severe concussion. She soon lost her job as a product data coordinator, and while she found a new part-time role in customer service, she wouldn’t have access to her employer’s medication plan for the first three years.   

This meant she had no access to the vital medications she requires for her asthma, anxiety, and blood pressure conditions, a turn of events that could have had a devastating impact on Nina’s health and her finances. Fortunately, that wasn’t the case.  
  


Nina’s doctor directed her to GreenShield’s Essential Medicines program. Nina signed up and immediately got the support she needed. “I currently take about $2,000 worth of prescriptions every year,” she says. “To have them help me with half of that is huge. Every bit where I can save is wonderful.”  
 


Due to the concussion and its resulting complications, it can be difficult on some days for Nina to get out of the house. Living in a rural location without retail stores nearby, the program’s home delivery feature made accessing her medicine much easier.   
  


“I don’t have to run to town, which is pretty big,” she says. GreenShield’s Essential Medicines program allows her to get what she needs at home so she can focus on her recovery. 

We created our Essential Medicines initiative to help Canadians without prescription drug coverage who depend on medication to remain healthy.
Learn more about our Essential Medicines initiative

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GreenShield is comprised of three non-profit entities: Green Shield Canada (GSC), Green Shield Association (GSA) and Green Shield Canada Foundation (GSCF), and GSA’s wholly owned subsidiaries, including Green Shield Health Inc. and Green Shield Administration Inc.

We wish to acknowledge the traditional, ancestral, and unceded territories where GreenShield employees, clients and partners gather across Canada. Our head office is located in Windsor, which is the traditional territory of the Three Fires Confederacy of First Nations, which includes the Ojibwa, the Odawa, and the Potawatomie. GreenShield honours all First Nations, Inuit and Metis peoples and their valuable past and present contributions to this land and the benefits it provides us all.

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GreenShield is committed to inclusivity and providing accessible information and communications. If you require an accessible communication format or support to use this site, or if you have any feedback on how we can make this site more accessible for persons with disabilities, please click here or contact customer.service@greenshield.ca.

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™/® Trademarks of GreenShield. All rights reserved. *Used under license. © 2025

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GreenShield means, collectively, Green Shield Association and Green Shield Holdings Inc., which houses our insurance, health, adjudication, and benefits administration businesses, including Green Shield Canada Insurance (GSCI), Green Shield Health Inc., Green Shield Adjudication Inc. and Green Shield Administration Inc. Green Shield Holdings Inc. is a wholly owned subsidiary of the non-profit Green Shield Association.

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