
Purpose-Driven Culture
SUPPORT FOR YOUTH
Steve Laberge, GreenShield’s Senior Vice President, Enterprise Growth and Quebec Region Leader, wants to make sure young people have the mental health support they need.
I’ve spent years reflecting on how mental health has shaped my life. It’s deeply personal for me. I lost my sister to suicide over two decades ago, and in 2021, my cousin died by suicide as well. They were two smart kids who grew up in good families and had the world in front of them. And in both cases, they lacked access to the right support.
When you’re hitting rock bottom, you need to talk. You need someone to burst the ‘black bubble’ that surrounds you. Most importantly, you need community and someone who understands you.
Youth in particular face unique challenges that require mental health services that reflect their diverse identities and experiences. According to our partners at Mental Health Research Canada, this country’s youth mental health indicators rank in the bottom third among wealthy nations, and Canada has one of the highest adolescent suicide rates. That’s why it’s so vital that GreenShield is investing in youth mental health.
In 2024, we partnered with Jack.org, an organization that’s making a tangible difference in the lives of young people, ensuring they have the tools, education and support they need to navigate these challenges before they reach a crisis point. I see tremendous value in what they’re doing. Jack.org reaches youth where they are and empowers them to talk, to listen, and to seek help without fear or stigma. Our partnership will help expand mental health programs and services to post-secondary-aged youth.
What if my sister and cousin had access to mental health resources and support tailored to their unique experience? Would they still be here today? Maybe. And that’s why this work matters.
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