OverviewBusiness ImpactSocial ImpactPartnershipsCulture
en
fr-CA
2024 Impact Report
Passion
>
Charles Rosen
Purpose-Driven Culture

LEAVING ON A HIGH NOTE

Charles Rosen, former Senior Vice President, Commercial Growth, GreenShield Administration, is a private pilot, former United Way board member, and a passionate golfer. We asked him to reflect on his 24 years at GreenShield before his retirement. 

 Working for a purpose-driven company  

I came from organizations where decisions were influenced by the need to deliver value to shareholders. At GreenShield, our decision-making is driven by looking at how best to help Canadians live their healthiest lives. I’ve always embraced our purpose in everything we do, from supporting plan sponsors, plan members, partner organizations, and our communities, all in pursuit of Better Health for All.    
 


What it means to be a GreenShielder  

I've told the story of our founder, William Wilkinson, many times over the years. It’s an incredible source of inspiration. As a pharmacist, he believed that all Canadians deserved access to the prescription medication required to support their healthcare needs. Being a GreenShielder means embracing the mission we’ve had since 1957: Better Health for All. It’s about passion, commitment, and believing in the impact we can have on Canadians’ lives. And just look at the tenure of individuals at GreenShield — when people stay at an organization for 10, 15, or 24 years like me, it speaks volumes about what makes GreenShield a great place to work.  

Problem-solving and filling the gaps in care  

I have a mathematics and computer science degree. In university, a classmate asked our professor: “Why are we doing this? Calculus is a waste of time.” I’ll always remember how the professor responded. He asked us to close our books and listen for a few minutes, and he said: what you're learning here is how to think, take the information in front of you, look at it and know that you have to do something with it to address an issue or a problem, and then lay out a plan. That’s what GreenShield does. We’re building solutions to fill gaps in care and are committed to investing $75 million to positively impact the lives of at least one million Canadians by the end of 2025. To be able to impact one million lives? That’s incredible. 

Life after GreenShield
Spending more time with friends and family is at the top of the list. I enjoy golfing (despite what my scorecard suggests) and look forward to working on my game. I’m also a private pilot so I’ll be doing more flying.  My wife and I love to travel, and we have a few bucket list destinations that we are looking forward to visiting. Our first stops are Spain and Portugal. 

Charles Rosen
Former Senior Vice President, Commercial Growth, GreenShield Administration

see more GREENSHIELDER STORIES

Two smiling men pose together on a golf course. One wears a red pullover and white cap with sunglasses on top, while the other wears a gray and black zip-up jacket over a red shirt. Lush green grass and trees are visible in the blurred background.
Providing comfort for caregivers

As a Ronald McDonald House Charities board member, Vice President, Strategic Planning and Execution, David Sklash is helping families like his get the support they need.

Read David’s story
Championing Youth Mental Health

Senior Vice President, Enterprise Growth and Quebec Region Leader Steve Laberge is passionate about making sure young people have access to mental health support.

Read Steve’s story
helping grieving families feel seen

After losing her son Brandon, Claims Adjudicator Cheryl Gignac attended a workshop at Julien's House and made a commitment to give back.

Read Cheryl’s story
Back to our report
Privacy PolicyAccessibilityTerms and ConditionsLegalContactCareers
Manage Cookies

We wish to acknowledge the traditional, ancestral, and unceded territories where GreenShield employees, clients and partners gather across Canada. Our head office is located in Windsor, which is the traditional territory of the Three Fires Confederacy of First Nations, which includes the Ojibwa, the Odawa, and the Potawatomie. GreenShield honours all First Nations, Inuit, and Métis peoples and their valuable past and present contributions to this land and the benefits it provides us all.

GreenShield is committed to inclusivity and providing accessible information and communications. Please contact us if you require an accessible communication format or support to use this site, or if you have any feedback on how we can make this site more accessible for persons with disabilities.

™/® Trademarks of Green Shield Canada. © 2024
GreenShield is comprised of three non-profit entities: Green Shield Canada (GSC), Green Shield Association (GSA) and Green Shield Canada Foundation (GSCF), and GSA’s wholly owned subsidiaries, including Green Shield Health Inc. and Green Shield Administration Inc.

We wish to acknowledge the traditional, ancestral, and unceded territories where GreenShield employees, clients and partners gather across Canada. Our head office is located in Windsor, which is the traditional territory of the Three Fires Confederacy of First Nations, which includes the Ojibwa, the Odawa, and the Potawatomie. GreenShield honours all First Nations, Inuit and Metis peoples and their valuable past and present contributions to this land and the benefits it provides us all.

‍

GreenShield is committed to inclusivity and providing accessible information and communications. If you require an accessible communication format or support to use this site, or if you have any feedback on how we can make this site more accessible for persons with disabilities, please click here or contact customer.service@greenshield.ca.

‍

™/® Trademarks of GreenShield. All rights reserved. *Used under license. © 2025

‍

GreenShield means, collectively, Green Shield Association and Green Shield Holdings Inc., which houses our insurance, health, adjudication, and benefits administration businesses, including Green Shield Canada Insurance (GSCI), Green Shield Health Inc., Green Shield Adjudication Inc. and Green Shield Administration Inc. Green Shield Holdings Inc. is a wholly owned subsidiary of the non-profit Green Shield Association.

Canada's Most Admired Corporate Cultures badgeBuy Social Canada Certified badgeCaring Company Certified badge