
Purpose-Driven Culture
LEAVING ON A HIGH NOTE
Charles Rosen, former Senior Vice President, Commercial Growth, GreenShield Administration, is a private pilot, former United Way board member, and a passionate golfer. We asked him to reflect on his 24 years at GreenShield before his retirement.
Working for a purpose-driven company
I came from organizations where decisions were influenced by the need to deliver value to shareholders. At GreenShield, our decision-making is driven by looking at how best to help Canadians live their healthiest lives. I’ve always embraced our purpose in everything we do, from supporting plan sponsors, plan members, partner organizations, and our communities, all in pursuit of Better Health for All.
What it means to be a GreenShielder
I've told the story of our founder, William Wilkinson, many times over the years. It’s an incredible source of inspiration. As a pharmacist, he believed that all Canadians deserved access to the prescription medication required to support their healthcare needs. Being a GreenShielder means embracing the mission we’ve had since 1957: Better Health for All. It’s about passion, commitment, and believing in the impact we can have on Canadians’ lives. And just look at the tenure of individuals at GreenShield — when people stay at an organization for 10, 15, or 24 years like me, it speaks volumes about what makes GreenShield a great place to work.
Problem-solving and filling the gaps in care
I have a mathematics and computer science degree. In university, a classmate asked our professor: “Why are we doing this? Calculus is a waste of time.” I’ll always remember how the professor responded. He asked us to close our books and listen for a few minutes, and he said: what you're learning here is how to think, take the information in front of you, look at it and know that you have to do something with it to address an issue or a problem, and then lay out a plan. That’s what GreenShield does. We’re building solutions to fill gaps in care and are committed to investing $75 million to positively impact the lives of at least one million Canadians by the end of 2025. To be able to impact one million lives? That’s incredible.
Life after GreenShield
Spending more time with friends and family is at the top of the list. I enjoy golfing (despite what my scorecard suggests) and look forward to working on my game. I’m also a private pilot so I’ll be doing more flying. My wife and I love to travel, and we have a few bucket list destinations that we are looking forward to visiting. Our first stops are Spain and Portugal.
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