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OUR PURPOSE: TO MAKE IT EASIER FOR PEOPLE TO LIVE THEIR HEALTHIEST LIVES

Our story starts in the 1950s. Founder Bill Wilkinson, a pharmacist in Windsor, saw Canadians struggling to afford the medication they needed - so he stepped up. Bill’s drive to find “a better way” sparked the creation of Green Shield Canada and the country's first pre-paid health plan. It also inspired our not-for-profit status, our mission (deliver meaningful solutions to improve health and well-being) and our focus on social impact.

SOCIAL IMPACT STRATEGY

GSC is unique because we are a social enterprise. That means we make social impact a priority throughout the organization. The three pillars below are the basis of our social impact strategy and serve as a roadmap mission to deliver meaningful solutions to improve health and well-being. 

Community Giving

Enabling individuals & communities to live their healthiest lives by giving our expertise, time, and money.

Good Corporate Citizenship

Doing our part to create a sustainable future for individuals, communities and our planet.

Creating Shared Value

Addressing social needs aligned with our Purpose & Mission through business models.

REPORT ON OUR SOCIAL RESPONSIBILITY AND SOCIAL IMPACT EFFORTS

As a social enterprise committed to supporting the communities we serve, it’s no surprise that corporate social responsibility (CSR) is a topic close to our hearts and part of our DNA.

COMMUNITY FOUNDATION PARTNERSHIPS

Throughout the past 60 years, GSC has always looked to fund initiatives or programs aimed at improving health care for all Canadians. In June 2018, we announced a new corporate philanthropic journey in partnership with Community Foundations, which involved donating $6 million to six communities across Canada – in a granting initiative called “Six 4 Six”.

In 2019, our funding began to flow to projects supporting oral and mental health. Here is a snapshot of some of the projects:

Oral Health
  • The Calgary Foundation provided $385,000 to the Alex Community Dental Bus to help the dental bus provider critical oral health services to community members
  • The Hamilton Community Foundation provided $318,000 to the Smile with Confidence program, which provides additional services to Ontario Works clients and has been shown to impact employment prospects
  • The Windsor-Essex Community Foundation provided $165,000 to the Downtown Mission for the Oral Health for All program, which is Windsor’s only pay what you can dental program
Mental Health
  • The Community Foundation of Nova Scotia provided $33,400 to the Dartmouth Family Centre for a peer and professional mental health navigator drop-in program
  • The Calgary Foundation provided $385,000 to the Mosaic Refugee Health Centre to connect clients with community-based mental health services
  • The Windsor-Essex Community Foundation provided $56,600 to Life after Fifty to support their Social Prescription Pilot, which prescribes physical and social activity to socially isolated seniors to improve their mental health