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OTHER COMPANIES SAY THEY'RE DIFFERENT... WE REALLY ARE.

Our story starts in the 1950s. Founder Bill Wilkinson, a pharmacist in Windsor, saw Canadians struggling to afford the medication they needed - so he stepped up.

WE GIVE BACK

Bill’s drive to find “a better way” sparked the creation of Green Shield Canada and the country's first pre-paid health plan.

It also inspired our not-for-profit status, our mission (creating innovative solutions that improve access to better health) and our focus on giving back.

OUR MISSION: 

To create innovative solutions that improve access to better health.

Fundamental to our uniqueness is our philosophy of striving to make health care accessible to all Canadians. 

How we make a difference: our strategy.

Our granting platform is called Frontline Care.  Within that initiative, we focus our giving on improving access to health care increasing social navigation for people who are uninsured and underinsured across Canada.  This primarily includes those who are experiencing homelessness, the working poor, and those on social assistance.
 

COMMUNITY GIVING PROGRAM. WE GIVE WHERE WE LIVE AND WORK.

Community Giving Programs (CGP) are health initiatives focused on finding innovative solutions to increasing vulnerable people’s access to health services in their communities.

FRONTLINE CARE: SUPPORTING BIG-PICTURE CHANGE IN CANADIAN HEALTH CARE

Historically, GSC has supported and facilitated large-scale initiatives that impacting a wide range of individuals from improving seniors care to social service navigation for vulnerable people.  We call these organizations and collaborations Frontline Care Partnerships.

CORPORATE SOCIAL RESPONSIBILITY. IT’S ALWAYS ON OUR MIND.

At GSC, CSR is in our DNA. We think about economic, social and environmental factors in everything we do. It’s all about enhancing the common good.