Vancouver

Wednesday November 6, 2024

Fairmont Pacific Rim

1038 Canadian Pl, Vancouver, BC V6C 0B9

Welcome to the Plus Side!

Join your industry peers for a day of valuable insights designed to help you better support your clients. Our exclusive CE-accredited sessions will explore emerging drug trends and the latest advancements in chronic disease management and mental health. Connect with thought leaders, participate in engaging panel discussions, and make the most of networking opportunities, all while discovering more about our integrated health and benefits solutions.

Attend the Summit

Earn a minimum of three Continuing Education (CE) credits while gaining valuable knowledge.
Engage with GreenShield leaders and industry experts in insightful discussions.
Expand your network at our post-event reception.

We’re looking forward to seeing you there!

Agenda

Time
Activity
Details
Time
10:30 a.m.
Activity
Registration
Details
Light refreshments, opportunity to network
Time
11:00 a.m.
Activity
Welcome remarks and orientation
Details
Host: Michael Landsberg
Time
11:10 a.m.
Activity
CEO Remarks and Q&A
Details
Zahid Salman
Time
11:40 a.m. – 12:25 p.m.
Activity
One GreenShield Panel Discussion and Q&A​​
Details
Moderated panel featuring:​​Moderator: Michael Landsberg | Panel Members:  Carmen Hogan, Mark Rolnick, Joe Blomeley, Mandy Mail
Time
12:25 p.m.- 1:20 p.m.
Activity
Lunch | Keynote Speaker
Details
Michael Landsberg
Time
1:20 p.m. - 1:40 p.m.
Activity
Wellness Break
Details
Light refreshments | Opportunity to network ​​
Time
1:40 p.m. - 2:40 p.m.
Activity
CE Session 1: Chronic Disease Management ​​
Details
Lucy Turowicz & Dr. Jeff Alfonsi  (1 CE Credit)​​
Time
2:40 p.m. – 3:45 p.m.
Activity
CE Session 2: Drug Trends Report 2024​​
Details
Andrea Staruch (1 CE Credit)
Time
3:45 p.m. – 4:00 p.m.
Activity
Wellness Break ​​
Details
Light refreshments | Opportunity to network ​​
Time
4:00 p.m. – 5:00 p.m.
Activity
CE Session 3: Overcoming the Stigmatization of Mental Health & Wellness​​
Details
Mike Mousseau (1 CE Credit)​​
Time
5:00 p.m. – 5:15 p.m.
Activity
Concluding remarks
Details
Host: Michael Landsberg
Time
5:30 p.m.
Activity
Networking Reception
Details
Raffle draw
*Accreditation pending

Keynote

Michael Landsberg
Keynote Speaker/GreenShield Mental Health Ambassador

Michael Landsberg has been a prominent face and voice on the Canadian sports scene since 1984. With his unique style, he quickly became one of this country's most polarizing personalities-perceived by some as forthright and others as arrogant.  In 2009 people began to agree more on Michael after he publicly shared his, then decade long, struggle with severe depression and anxiety. Since then, he has become one of this country's loudest voices- pushing for all Canadians to see mental illness as a sickness, not a weakness. Michael frequently used his platform as producer and host of Off the Record on TSN to change people's opinion of mental illness.  Michael has been an official spokesperson for Bell Let's Talk Day since that initiative was launched. In 2016 Michael launched his own initiative, a not-for-profit, called SickNotWeak. SickNotWeak is dedicated to changing the way Canadians see mental illness. In 2018 #SickNotWeak was given charity status.  SickNotWeak.com gives a voice to celebrities and everyday folks to share their struggles and their views on mental health issues.  SickNotWeak is dedicated to helping people understand that mental illness is a sickness, not a weakness. SickNotWeak, like Michael, approaches the conversation surrounding mental illness in a raw and candid way, mixed with a dash of Landsberg attitude and humour.

Speakers

Zahid Salman
President and Chief Executive Officer

Zahid Salman is the President and Chief Executive Officer of GreenShield. Zahid has over 30 years of experience, including executive positions at various international firms. His position at GreenShield, for which he has been recognized as one of Canada’s Most Admired CEOs, combines his extensive background in business management with his passion for people and social impact. Combining purpose and performance, GreenShield has consistently been recognized as one of Canada’s Most Admired Cultures under Zahid’s leadership.

Zahid is an actuary who has earned Fellow of the Canadian Institute of Actuaries (FCIA) and Fellow of the Society of Actuaries (FSA) designations. He is also a graduate of the Advanced Management Program at Harvard Business School and has obtained his ICD.D designation through the Institute of Corporate Directors. He currently serves on the boards of Green Shield Canada and Green Shield Association, and the Product Standing Committee of the Canadian Life & Health Insurance Association (CLHIA). He has served in leadership roles on several not-for-profit boards including the Alzheimer Society of York Region, the York Region Children’s Aid Society, and the Saint Elizabeth Foundation.

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Joe Blomeley
Executive Vice President, Head of GreenShield Health & Enterprise Growth

With 20 years of experience spanning public policy, government relations, insurance, healthcare and mental health, Joe’s position at GreenShield combines his expertise in enterprise growth with his passion for improving the health of Canadians. His leadership style is defined by his desire to roll up his sleeves and turn vision into action.

Joe is a proud Carleton and Western University graduate and serves as Chair and board member for the Ontario Shores Foundation for Mental Health Sciences. He has also held board and advisory positions with the Ontario Chamber of Commerce and the Canadian Mental Health Association, York Region & South Simcoe.

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Carmen Hogan
Senior Vice President of Client Experience & Enterprise at GreenShield Canada

is a seasoned professional with over 30 years of experience in the insurance & benefits industry. She is dedicated to leading the client experience and growth teams to become the preferred choice in the marketplace through innovative solutions and unparalleled service. With a personal objective to align strategies with client needs, Carmen spearheads the sales teams across all business lines, demonstrating extensive skills in account management, benefit administration, employee benefits, and strategic leadership. Her commitment to excellence is further exemplified by her previous leadership roles in several Canadian group benefits organizations, including her tenure as Past Chair of the Canadian Pension and Benefits Institute. 

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Mandy Mail
Executive Vice President, Head of Marketing, Communications & GreenShield Cares

Mandy is not your typical marketer. Both ‘calculator and crayon’, she seamlessly integrates management consulting fundamentals, people leadership, a customer-obsessed attitude, and innovative creativity. She has a proven ability to build and motivate teams, mobilize organizations, and lead world-renowned brands to new levels of achievement. Refusing to be squeezed into any single category or sector, Mandy has held consequential roles across fast-paced industries for companies such as Deloitte, Recipe, Yum!, and Target. She joined GreenShield in 2022 because, as a non-profit social enterprise, the company combines her passions for business, people, and social impact results. Mandy holds a BBA and an MBA from York University’s Schulich School of Business and several Harvard University certifications.

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Mark Rolnick
Executive Vice President, Head of GreenShield Administration

Mark is highly skilled at identifying emerging clinical and business challenges and turning them into opportunities to develop unique solutions that promote the health and well-being of plan members and Canadians.

Mark’s strategic and operational leadership ensures GreenShield customers and partners benefit from proactive and fully integrated claims adjudication, benefits administration and pharmacy benefit management strategies that are only possible through GreenShield’s payer-provider business model. As a seasoned innovator, Mark’s diverse background spans clinical services, the pharmaceutical industry, and insurance and administration roles.

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Andrea Staruch
Director of Drug Plan Management, GreenShield

Andrea Staruch is a Director of Drug Plan Management at GreenShield. Since joining the organization in 2015, she has been involved with many elements of the drug plan experience, including prior authorization, formulary management, and the production and delivery of various informational presentations and resources. In her current role she works to conceptualize and implement new initiatives and technologies to optimize experiences with drug plan management strategies. Andrea received a Bachelor of Science in Biochemistry and Biotechnology at the University of Windsor, and later her Bachelor of Pharmacy and Doctor of Pharmacy degrees from the University of Waterloo. She has prior experience in a number of clinical settings, but actively practices as a community pharmacist today. She is also in the process of completing her Master of Health Evaluation from the University of Waterloo.

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Lucy Turowicz
Vice President, GreenShield+

Lucy Turowicz has joined our organization as Vice President, GreenShield+, with almost 25 years in the industry. As Senior Vice President Employer Products, at TELUS HEALTH (formerly Lifeworks ), Lucy was accountable for employer products across 180 countries. Lucy brings a wealth of experience in global product management, particularly in mental health, virtual care, wellbeing, learning, and absence management. A University of Toronto alumnus, Lucy graduated in 2001 and has since developed a robust career in the healthcare technology sector. Her significant achievements include creating TELUS Total Mental Health and Abiliti, a leading absence, disability, and workers' compensation software in Canada and the USA, and AbilitiCBT, which significantly impacted millions of Canadians during the pandemic.

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Dr. Cole Cohen
President at Coleagues Consulting Corp.

Dr. Cohen specializes in raising awareness and tearing down the stigma regarding Mental Health in the Workplace and teaching the best practices of leadership coaching. He has trained thousands of leaders, drawing on insights from over 25 years of corporate experience as a Manager and Human Relations Consultant. Cole pioneered the progressive approach to training leaders in supporting mental health in the workplace. He proudly works with industry leaders across the globe, delivering leading edge workshops that clarify the role of the leader and team members, and he brings a down-to-earth understanding of the complex arena of mental health.

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Dr. Jeff Alfonsi
Chief Medical Officer at RxFood

Dr. Alfonsi is an engineer and physician specializing in Internal Medicine, Obesity Medicine, Lifestyle Medicine and Clinical Pharmacology and Toxicology. Dr, Alfonsi also serves as Co-Founder, and Chief Medical Officer of RxFood, a health technology platform used by clinicians and patients for medical nutrition therapy that transforms photos of what individuals eat into powerful dietary assessments and recommendations for chronic disease prevention and management.

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Dr. Mike Mousseau
Business Development and Mental Health Programs Manager

As the Business Development and Mental Health Programs Manager at GreenShield Health, Dr. Mike will take on a strategic, client relationship role. He will work closely with UBC to ensure the design, implementation and continual innovation of UBC’s integrated health program is working to improve employee wellbeing and drive organizational performance. With a PhD in neuroscience, 6 years in benefits consulting and a certification in executive coaching, he brings a unique set of skills and knowledge that help create solutions to support the overall wellbeing of employee populations. As a highly collaborative thought leader in the space of mental health and wellbeing, Dr. Mike looks forward to working closely with UBC to implement their comprehensive health programs using while leveraging his unique blend of scientific expertise and business acumen to enhance workplace wellbeing.

Dr. Mike is a published author who focused his doctoral research on the central nervous system’s response to pain, opioids, and mental health conditions, providing him deep insights into behavioral change.

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Vancouver Registration Now Open

Space is limited! Please RSVP to reserve your spot.