We saw the need for sharing our success with society close to 50 years ago when our founders started the company.  Social Responsibility is at the core of our vision, our mission and dictates how we run our business.

Since our inception in 1957, we have stayed true to our mission by reaching out to assist a wide range of not-for-profit organizations in need of support. Our corporate donations meet and often exceed the Imagine Canada guidelines.  

For the past number of years, we have also been able to invest in the Green Shield Canada Foundation. The Foundation allows us to sustain and expand the scope and capacity of our philanthropic goals. This initiative gives us a greater sense of purpose and inspires us in our daily endeavours.